Private consulting with Reid Scar
Build cash flow.
Originate bigger deals.
Own more of the upside.
Work directly with Reid Scar to build or reposition a B2B services business: you win and manage the client, specialist partners deliver, and your business earns the margin. Develop the commercial capability and relationships to pursue larger opportunities over time.
90-day private engagements, supported by the Principal OS
Engagements start from $10,000.
For business owners and experienced commercial professionals.
The Principal approach
The opportunity starts before the offer.
Understand the market. Find a problem worth solving. Assemble the right people. Build the commercial relationship.
Your ability to create value may be bigger than your current business model.
You can sell. You understand people. You know how to build a relationship and recognise an opportunity.
Yet your income may still depend on work you personally deliver, one employer, or an offer you have outgrown.
Principal helps you turn that commercial ability into a business you direct. You decide which demand to pursue, what the client buys, who delivers and whether the economics justify the work.
The aim is to develop a business whose capacity extends beyond your own technical delivery, with a clear standard for the work carried out in your name.
Choose the market. Structure the opportunity. Take responsibility for the outcome.
You do not have to be every specialist your client needs.
A business has an expensive problem. A specialist has the capability to solve it. Your business brings the offer, client relationship and delivery arrangements together.
That means finding credible demand, agreeing a valuable scope, setting commercial terms and managing the engagement. Specialists perform the work within an agreed standard. Your business earns the margin after delivery and other costs.
Client
A defined problem and a reason to act.
Your business
The offer, commercial relationship and delivery oversight.
Specialist partner
The agreed expertise and fulfilment.
You remain accountable for the client relationship and for managing what you have sold.
Start where you can create value. Build from there.
The same commercial discipline can support different scales of opportunity. Your experience and starting position determine the appropriate route.
- 01
Service income
Build or reposition a service offer with specialist delivery behind it. Develop client relationships, learn the market and establish the economics of winning and serving customers.
- 02
Larger transactions
Use sector knowledge and relationships to identify more valuable commercial opportunities. Assess the parties, mandate, economics and execution requirements before committing.
- 03
Selective ownership
Explore where partnerships, equity participation or acquisitions fit a researched long-term thesis. Develop conviction about what you want to own and why.
Your initial engagement has one agreed commercial priority. Larger transactions and ownership work are included only where appropriate and explicitly scoped.
During the engagement
A commercial objective. A working plan. Direct decisions with Reid.
We begin with your experience, relationships, resources and ambitions. Together, we select the opportunity and work through what it takes to pursue it.
Market and thesis
Assess where demand is moving, which buyers have meaningful problems and where your experience creates an advantage.
Working assetsA market thesis, target-buyer definition and initial opportunity shortlist.
Offer and economics
Define what the client buys, the value it creates, the delivery costs and the commercial terms. Assess whether the margin justifies the work and exposure.
Working assetsAn offer brief, scope, pricing rationale and contribution model.
Partners and delivery
Identify suitable specialists, assess their work and structure responsibilities around what the client has been sold.
Working assetsPartner assessment, delivery plan, onboarding process and quality checkpoints.
Acquisition and sales
Choose an appropriate route to buyers, develop credible sales assets and review actual prospect conversations and market feedback.
Working assetsTargeting plan, outreach approach, sales materials, follow-up process and opportunity tracker.
As you implement, we review the evidence and adjust the approach. The objective is progress in the market and a business you understand well enough to direct.
Private engagement
Work directly with Reid on the business you want to build.
A 90-day private consulting engagement, shaped around your starting position and one agreed commercial priority.
- Direct 1:1 consulting with Reid Scar.
- A tailored plan and clear priorities for implementation.
- The Principal OS: practical guidance, templates and working processes.
- Review and feedback on the relevant offers, partner arrangements, sales assets and commercial decisions.
- Progress reviews and adjustments informed by actual market feedback.
Investment
Engagements start from $10,000.
Your written proposal defines the objective, scope, meeting schedule, support arrangements and investment. You and your appointed partners implement the plan. Software, outreach, advertising, vendor delivery and external professional fees are funded separately.
Discuss an engagementTell us where you are starting and what you want to build.
Is Principal the right engagement for you?
Principal suits people with relevant commercial experience, the resources to implement and the willingness to make decisions. You may already run a business, or you may be building your first independent venture after a substantial professional career.
The work requires your involvement. There is no passive-income promise or automatic allocation of customers.
Bring your experience. Decide what it should build next.
Tell Reid where you are now, the opportunity you see and what is holding the next step back.
Engagements start from $10,000.